I created this campaign for La Casa de Papel from scratch, designing everything from the posters to the overall concept. The project includes original poster designs, billboard mockups, and branded merchandise. Every visual element was crafted by me to build a cohesive branding campaign for the series

I aimed to capture the essence of La Casa de Papel through the merchandise, ensuring that each design reflected the rebellious, high-stakes energy of the show. The apparel and branded items were created to make fans feel like part of the heist, incorporating iconic elements and visual identity from the series